Feb 5, 2019
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Electronic Arts Discusses Free to Play Business Model After Apex Legends’ Successful Launch

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During Electronic Arts’ quarterly financial conference call, Chief Financial Officier Blake Jorgensen talked about the publisher’s views on free to play games following the successful launch of Apex Legends by Respawn Entertainment.

Jorgensen explained that a successful free to play game requires massive audiences, as seen in mobile games.

“The packaged goods decline is really just that digital shift and the shift towards more and more of our business having live services.

I think the issue around free to play is that to make a free to play game work well you have to have huge audiences. We believe Apex has the potential for that, but there are many games out there that sells anywhere between three to seven or eight million units and are very successful games, but those audiences…


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