Apr 19, 2019
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Sony’s Shuhei Yoshida Discusses Creating New IP, Development, and His Vision of the Future

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Today the Academy of Interactive Arts & Sciences published a new episode of the Game Maker’s Notebook podcast, in which Insomniac Games President and CEO Ted Price hosted a conversation with Sony Interactive Entertainment Worldwide Studios President Shuhei Yoshida.

Interestingly, we hear that Yoshida-san visits studios to see new games every three months or so. He believes that’s a good interval to allow the teams to make enough progress between visits. He is based in Tokyo, but every month he is on the road for one or two weeks.

Yoshida-san talked about the creation of new IP. This is part of the DNA of Sony Interactive Entertainment since the very beginning. As they were new to the industry, competing against companies that had been making games for a long time, they had to focus…


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