Jun 23, 2019
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NBA 2K19 Put in Ads That Players Can’t Skip Before Games

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While loot boxes have been the biggest target of criticism in the games industry lately, it seems that NBA 2K19 may be trying to up the ante, as the game now has unskippable ads that play before matches. As most people can probably guess, the move has resulted in a massive amount of negative feedback from fans of the franchise.

NBA 2K19 players all over the internet have taken to websites like Twitter and Reddit to voice their discontent, with many frustrated that a game they paid $60 for is now forcing them to watch paid ads. It is worth noting that 2K 19 was recently on sale for $3 on PS4 during the Days of Play sale, and some fans have pointed out that the ads may have to do with 2K attempting to make up lost revenue during the sale.

The ads in question are for a TV show…



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