Jan 30, 2020
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Pokémon Sword and Shield Sales Are Skyrocketing, And Here’s Why

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At their third quarter financial results briefing for the ongoing fiscal year, Nintendo revealed that Pokémon Sword/Shield have shipped 16.06 million units in a month-and-a-half since their release in November 2019.

This makes Sword/Shield the fastest-selling Pokémon games in years (perhaps ever). In the chart below, you can see how sales of Pokémon Sword/Shield compare to Pokémon X/Y and Pokémon Sun/Moon.

X and Y reached just under 15 million units in shipments in their 11th quarter (a single quarter being three months) on the market. Sun and Moon—which were released in a post-Pokémon Go world—reached that figure right after their first quarter, which is much quicker. Both games then crawled to 16 million units over several months following launch. But now, Pokémon Sword/Shield have exceeded that figure in just a month-and-half.

Part of the reason for this is that Sword and Shield being the first mainline Pokémon games to be developed for a high-spec console you can play…



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