Apr 27, 2021
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EA is ‘funnelling’ FIFA players to FUT’s loot boxes, according to leaked document

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A leaked report suggests that EA is aiming to push FIFA players to the game’s Ultimate Team mode, where the company can make more money through loot boxes.

Documents obtained by CBC News suggest that EA is intentionally driving players into the more loot box-orientated FUT mode so the company has a larger chance to glean more money from them in the premium title.

One page of the “Run Up to FIFA 21″ internal presentation from 2020 (distributed ahead of FIFA 21’s launch) that was acquired by the news outlet states that messaging for the yet-to-release game “will drive excitement and funnel players toward FUT from other modes,” and outlines that the return of professional soccer post-Covid-19 “is only going to help us and…


Continue reading at VG247…

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