Aug 5, 2021
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EA Looking to Build Long-Term Interaction & Relationship With BF Users Versus Selling a Game This Year

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While Battlefield publisher EA (Electronic Arts) hasn’t had the best reputation when it comes games, it seems to have learned from some of its past mistakes, and instead  of cashing in on players initially with game purchases, it’s now seeking to establish a long-term interaction with them — at least when it comes to Battlefield 2042.

In EA’s quarterly financials call, EA COO & CFO Blake Jorgensen mentino how they are looking for a long-term interaction with consumers rather than just selling them a game this year. Jorgensen adds that they are looking to build a “long-term relationship” with Battlefield fans rather than just selling them a game (BF2042) this year.

You’re going to hear a lot more over the next couple of…



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