Sep 25, 2021
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Elden Ring News Has Gone Quiet, And That’s a Good Thing

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There was one point when many across the internet likely believed Elden Ring to just be a collective fever dream. The hype generated by its initial teaser and announcement seemed unreal, especially as over time, it skipped event after event. Every single gaming event had many hope for Elden Ring to appear, yet it didn’t for quite a long time.

During all of that, Elden Ring could have shadow dropped at any time, and fans would have rushed out to buy it. This speaks to the high level of pedigree from FromSoftware and the popularity of the Souls/Soulslike genre. Elden Ring generated so much hype because of what company is making it, and so minimal marketing is all that’s really required.

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