Oct 24, 2021
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Call of Duty marketing finds a new level of tastelessness

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The latest marketing push for Call of Duty: Vanguard wants you to believe its graphics are so realistic that conflict photographers can’t tell the difference between the videogame and reality. “Call of Duty: Vanguard captures the epic intimacy of World War II in an incredibly immersive manner,” said chief marketing officer Fernando Machado, presumably keeping a straight face.

A pair of photojournalists were given “special camera-like portals [to enter] into the game engine itself,” where they captured images just as they would if they were photographing a real conflict. Naturally, they also raved about how realistic the experience was: “As photographers, this is what conflict looks like,” war journalist Sebastiano Tomada Piccolomini…

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