Oct 27, 2021
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Call of Duty’s latest marketing campaign misses the point of Call of Duty

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“This is real.” A war photojournalist murmurs this affirmation over a melancholy score in the latest promotional video for Call of Duty: Vanguard. A still of a soldier, huddled behind barrels with a gun in hand as fire licks away at a building behind him, is centered for emphasis. The image is a photograph taken through the use of Vanguard’s in-game engine. It is a demonstration of how Call of Duty: Vanguard will seek to completely immerse the player in yet another retelling of the events of World War II.

This is one of several videos created to emphasize how Call of Duty: Vanguard is aiming for “realism.” Its tagline — “World War II Like Never Seen Before” — appears over a hyper-realistic shot of soldiers…



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