Oct 13, 2021
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Electronic Arts may be dropping the FIFA license for one simple reason: it costs too much

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FIFA is an extraordinarily lucrative license for Electronic Arts. The annual FIFA games are always major sellers, but the real money is in Ultimate Team: EA said in its Q3 FY21 report that net revenues arising from “extra content sales” for Ultimate Team games (which includes NFL and NHL games, but is primarily FIFA) were nearly $1.5 billion in its 2020 fiscal year.

Given the size of that money mountain, it seemed a bit odd that EA would consider terminating the relationship, yet that’s exactly what it did in a press release issued last week. “As we look ahead, we’re also exploring the idea of renaming our global EA Sports football games,” EA Sports Group general manager Cam Weber said. “This means we’re reviewing our naming rights…

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