Oct 29, 2021
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Why Modern Horror Movies Trailers Got So Bad

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Movie trailers have been with us for more than a century. The first promos for upcoming films appeared in the mid-1910s, taking their name from the fact they followed the main feature (ie. trailed), rather than screening before. In the 1960s, the format shifted from being text and voiceover heavy to the faster clip montage style that has continued to develop ever since. The advent of the internet made trailers more important than ever to film companies, and today, the first promos for big movies are as anticipated as the films themselves, with some trailers racking up hundreds of millions of views within the first 24 hours.

Horror, in particular, has lent itself to effective trailers. Horror is the one genre that doesn’t…

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