Nov 4, 2021
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Square Enix calls Marvel’s Avengers ‘disappointing’

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In Square Enix’s annual report for 2021, company president and representative director Yosuke Matsuda discussed Marvel’s Avengers, calling it “an ambitious title for us in that we took on the GaaS (Games as a Service) model.” However, he went on to say, perhaps with some understatement, that “it has unfortunately not proven as successful as we would have liked.”

After explaining that difficulties like the transition to work-from-home during the pandemic had to be overcome during the live-service superhero game’s development, Matsuda admitted the way Marvel’s Avengers was monetized was what held it back. “Nonetheless,” he said, “taking on the GaaS model highlighted issues that we are likely to face in future game development efforts such…



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